Because this product had high sensitivities, we were able to get the necessary approvals from international laboratories abroad. We also managed to get Tavanir’s approval for the production standards based on the Siemens plan, and we were also included in Tavanir’s vendor list. In the field of nanotechnology, we also received a nanoscale certificate from the special headquarters for the development of nanotechnology.

– Are all the manufacturing processes of refractory products localized in Atlas Seram Desert Company?

We have been able to localize all the parts of our field of work that are used in the power plant industry and produce them inside the country. Of course, we were able to produce the technical knowledge of this product inside the country, but the raw materials of this product are generally supplied from abroad, and so far no person or company has been able to produce the raw materials inside Iran. The reason for that was the lack of support for investors in this sector in the country.

– What approach have you taken regarding the discussion of research and development in the company and communication with academic centers?

Because our company is a know-how oriented company and is designed based on nano technical knowledge, the research and development department is of special importance.

We have good relations with the faculty of materials of the University of Science and Technology, and we were able to use the research center and library of that university. But because this technical knowledge, which is based on nanotechnology and the supercooling method, was implemented for the first time in Iran, there was not much information about this, and we presented this technical knowledge to the University of Science and Technology by submitting articles. We were also able to receive the best craftsman plaque from the founder of the ceramics field, Dr. Wahak Markousian.

– When starting work as a start-up company, did you encounter an experience of mismatching costs and estimates?

In terms of infrastructure, we had the necessary forecasts and budgeted based on the parts we produce, and after receiving the necessary approvals, we produced the parts. However, in the process of getting the approvals, their cost was much higher than our estimate, maybe hundreds of times higher than what we imagined and predicted. For example, we assumed that the costs of the laboratory were known; We had considered a budget for this issue and then we also estimated the costs of going back and forth and the additional costs of the experts to be present during the test.

But in the end, we saw that the miscellaneous expenses were much higher than our expectations and most of the budgets considered were spent on side expenses until we were finally able to receive these certificates. Considering that there was no income at the beginning and unfortunately the promises made by the officials were not fulfilled, it was very difficult to get through that period.

– At that time, were you supported to solve these problems?

Unfortunately, there was not much support because this work was a new work, but due to the fact that people in the Tawanir Organization and the Electricity Development Organization requested the project and had a great desire to localize these parts in the country, they supported us to overcome these problems. .

– According to the initial plans of the company, what is your opinion about the current position of the company?

So far, we have achieved 100% technical knowledge of this part and we have been able to completely localize this part. So far, we are satisfied with the technical development, but certainly the doors of science are not closed and it can expand day by day. We were able to expand this work and we will use this knowledge in other industries.

In the context of achieving the financial goals, I should also mention that despite the fact that we faced many problems in the sale of ceramics for the combustion chamber of gas turbines in power plants and the non-support of domestic power plant companies for these products and their non-purchase, we turned this threat into an opportunity and the knowledge We applied technology in the steel industry and produced and used refractory parts that were used in the steel industry, and in this sense we were able to achieve our financial goals.

– How has your interaction been with the companies that consume your products?

We established a good relationship with the consumer companies in the private power plant industry, but we could not establish much relationship with the MAPNA subsidiary power plants, considering that the consumers of our products also gave us confirmations and confirmed that this product is capable of mass production and use, but in Our expectations were not wide.

– So the domestic consumption market in the power plant sector has not yet received as much as you expected.

In the power plant sector, they have received our products, but this reception has not yet reached our expectations. But in the steel industry, we were able to conclude large contracts with large companies such as Mobarakeh Steel Complex and Saba Steel.

In the power plant industry, the preference is to use the products of foreign countries. The reason for this is the very low risk tolerance of the domestic power plant companies, the government does not have support packages for us, and only encourages the consumer to use our company’s products to the extent recommended by the market. Unfortunately, these recommendations, which were made through the knowledge-based company or the presidential institution, are not heeded, and there is no compulsion for domestic power plants to procure material from within the country, but steel companies, because they have experts specializing in fireproofing, receive a good reception for the products. We have and we have been able to get many orders from these companies.

– What advantages and disadvantages do you have in competition with foreign suppliers in the Iranian market?

Among our advantages over foreign companies, our products are easily accessible and cheaper than theirs. The advantages of foreign companies compared to us are the preference of state-owned companies for brand products and less risk-taking.In the market of domestic steel companies, we have provided higher quality than our competitors. Considering that our technical knowledge is based on nano technology while other companies use traditional methods. Therefore, the quality of our products in terms of having a longer lifespan has made us able to surpass our domestic competitors. But in relation to foreigncompetitors, they can still have their place in our country due to their brand. On the other hand, making imports more difficult in recent years has increased our ability to compete with foreign competitors.

Are you hopeful about the future of your business?

Considering that we are a supplier of refractory products for parent industries; Like the steel, cement, copper and power plant equipment industries, these industries are expanding and evolving day by day and it is not possible for them to break down or close down, our company is also taking steps towards a bright future with its up-to-date technical knowledge. . The vision of our company for the next 5 years is to be able to supply our products to all major companies. Also, improve the position of the company and produce more products that replace foreign bricks. We are quite satisfied with the growth of our technical know-how and if we manage to attract resources we intend to invest in product development and factory development.

– What plan do you have for attracting capital and technical cooperation in your research and development department?

We have interacted with many companies in this field and we have asked to get ourselves even under the license of foreign companies, but due to sanctions, they are not willing to cooperate with our company. If a platform is provided and we can create a space to expand foreign products by attracting capital under the license of foreign companies or with similar methods, it will be very effective in the prosperity of the company.

– Is the company’s energy and focus on the development of current products, or do you prefer to turn to the creation of new products?

We advance both categories at the same time. We will develop the current products in the power plant sector because despite gaining technical knowledge in this sector, we have not yet been able to make good sales. In the refineries and petrochemical sector, we failed to enter because there were obstacles in the way of supply. We are also doing research and development in the steel sector to produce new products. Certainly, the company considers it very important to maintain the quality of the current products.

– What do you expect from the support centers in the way of realizing the company’s goals?

We expect that when a product is produced in Iran and has the required quality and has been able to be placed in the vendor list and also receive various approvals from the consumer, they will prevent the import of similar foreign items or encourage domestic companies and forced to buy from companies like ours.

What product do you plan to make in the future?

Our new products in the steel industry are in the arc furnace segment, which replaces their graphite magnesite bricks, which is the first time in the world, and the research and development work is ongoing. We will offer this product all over the country in the near future.

Due to the fact that this product is produced in Iran with other raw materials and is mainly procured from abroad, for the first time we can take the necessary measures according to the laboratory procedures for the lot after the test and after that to the steel companies. We will supply all over the country.

– Entering the export markets are among the goals of Atlas Seram Desert?

Among the foreign countries, we plan to expand our market in Russia, Syria and Iraq and enter their power plant and steel market, and we are currently making an agreement for cooperation with an Iraqi power plant company.

– Participating in foreign exhibitions to introduce your products can be effective.

Due to the high cost of participating in foreign exhibitions, we have not been present yet. It will be a great help to us if we receive domestic support in the specialized exhibitions that are held abroad. 

– For the final summary, if you have anything in mind, please let me know.

The main problem we are facing is that promises are often made but not fulfilled. Our financial resources have been very limited. While we needed more financial resources than the current level, only one-twentieth of our needs were provided with a 3-year delay, which did not solve the problems facing us. Therefore, we need when the respected officials examine our problem and know exactly how much financial resources we need, they should not reduce the resources and provide us with the same amount.

The second thing is that, as I said, when we introduce a consumer, even though they are a large consumer market of our products, because they are not forced to consume our company’s products, they do not see the need to buy from us and they turn to buying similar foreign products.

Production of the first ring and wall block of electric arc furnaces in the country

Mr. Engineer Hosseinzadeh said in an interview with the reporter of “Felzat Online” news and analysis website: “Atlas Seram Desert Company is a knowledge-based company that was launched in 1392 and was able to receive its knowledge-based title in 1395.” In 2017, our company became a member of Nano Headquarters.

He added: “Atlas Seram Desert Company was able to produce new products in the market that could not be produced in the country and parts of power plant industries such as ceramics for gas turbine housings.”

CEO of Atlas Seram Kavir added: This company is also working on projects that will lead to the mass production of rings and blocks for electric arc furnaces in the steel industry. Currently, this product is used in several companies and several other companies are on the verge of signing a contract with our company to receive this product.

Hosseinzadeh said about the clients of Atlas Seram Kavir Company: Mobarake Steel Company, Khorasan Steel Company, Saba Steel Company, Benab Steel Company, etc. Among the prominent companies are our customers.

He pointed out: Our company’s products are produced using nano technology and super cooling method. In this method, cement is removed, and due to the absence of cement, chemical corrosion is greatly reduced, and as a result, the product’s lifespan and shock resistance increase.

The CEO of Atlas Seram Kavir stated: Our company’s products are rings and blocks for electric arc furnaces, molten whole blocks and force plate whole blocks for the steel industry, which are used in the steel industry, split rings and whole blocks of Tandish sector are knowledge-based products of our company.